Brisbane-based Jack Purcell Meats, which had operated for more than seven decades, had until last month been advertising weekly meat specials via social media.

However, a liquidator has now been appointed to the butchery following a winding up order, The Courier Mail reported.

The butchery, which was originally opened by a World War II veteran, previously had nearly two dozen locations throughout the city.

Jack Purcell Meats’ remaining Pritchard Road location in Brisbane’s north is permanently closed, its Google listing showed.

The business’ last post on its Facebook page was April 29, when it advertised its Labour Day opening hours.

Asset Restructuring Group’s Alan Walker has been named as the liquidator to oversee the winding up of Snag Pty Ltd ATF the Snag Investment Trust – the company behind the butchery.

A notice of the winding up order was published by Australian Securities and Investments Commission. 

The butchery’s website detailed that the business was started in 1943 by Australian Defence Force veteran Jack Purcell, who served as an Army butcher during WWII.

Mr Purcell’s first shop was opened on Junior Terrace, Northgate, before expanding to 23 shops in the Brisbane area.

“The Jack Purcell Meats empire operated successfully through the 50s, 60s and 70s until Jack gradually sold off the majority of the shops, preferring to concentrate on a smaller number of outlets and to personally attend to his customers in the Northgate and Taigum stores,” the website read.

Mr Purcell retired in 1980, when his son Paul bought the Northgate store.

The butchery eventually moved its operations to its last location at Pritchard Road.

Adam Purcell, Jack’s grandson, purchased the butchery’s smallgoods division in 2004, before the business was handed over to him in 2015.

The business had sold a range of fruit and vegetables and other grocery items, along with its meat products.

SkyNews.com.au has approached Jack Purcell Meats for comment.